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Green power marketing refers to selling green power in the competitive marketplace, in which multiple suppliers and service offerings exist. In states that have established retail competition, customers may be able to purchase green power from a competitive supplier.
Beginning in April 2005, Connecticut's two investor-owned utilities, Connecticut Light and Power and United Illuminating, began to offer a simple, affordable program to their customers for purchasing clean energy such as wind power. In late 2006, stakeholders started to explore a new offering that would convey the price stability of wind energy (and other renewable energy resources) to Connecticut consumers. This new offering is still under development.
GreenUp is a renewable energy program offered by Massachusetts Electric Company. Through this program, Massachusetts Electric's customers can choose to have some or all of their electricity bill come from one of seven different green power offerings from four independent suppliers, each of which includes some fraction of wind power.
Cape Light Compact, an opt-out consumer aggregation covering all 21 towns of Cape Cod and Martha's Vineyard, and Barnstable and Dukes counties, offers its customers the ability to purchase wind power.
A renewable energy program offered by Narragansett Electric Company. Through this program, Narragansett Electric's customers can select from several green power offerings and suppliers, all of which include some fraction of wind power.
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Renewable Energy Certificates (RECs) are also known as green certificates, green tags, or tradable renewable certificates. Whether or not you have access to green power through your utility or a competitive electricity marketer, you can purchase Renewable Energy Certificates. Renewable Energy Certificates are typically sold separate from electricity service, so that customers need not switch from their current electricity suppliers in order to purchase them. Such offerings can be regional or national in scope. Massachusetts Energy Consumers Alliance has a Renewable Energy Certificate-based offering called New England Wind Fund. Nationally-based offerings are also available to New England customers. The Green Power Network Web site provides detailed information such offerings.
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Green pricing is an optional utility service. Participating customers pay a premium on their electric bill to cover the extra cost of the renewable energy. Currently, no monopoly utilities in New England offer wind-based green pricing. The Green Power Network Web site provides detailed information such as utilities offering green power by state, top ten programs, and a green pricing map.
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