Made with Renewable Energy: How and Why Companies are Labeling Consumer Products
Green marketing—a marketing strategy highlighting the environmental attributes of a product, often through the use of labels or logos—dates back to the 1970s. This report, Made with Renewable Energy: How and Why Companies are Labeling Consumer Products, discusses the experience of companies that communicate to consumers that their products are "made with renewable energy." For this report, representatives from 20 companies were interviewed and asked to discuss their experiences marketing products produced using renewable energy. The first half of this report provides an overview of the type of companies that have labeled products or advertised them as being made with renewable energy. The second half of the report focuses on the motivations for making product claims about the use of renewable energy and the challenges in doing so.
This information was last updated on 4/10/2012